The Broad Air Conditioning Co Ltd, a private enterprise based in Changsha, Hunan Province, has confirmed it would build a corporate pavilion at World Expo 2010.

Officials of the firm said it would promote energy-saving and air-purifying concepts at the pavilion to let visitors experience a healthier way of life.

It is the 14th corporate pavilion confirmed to date.

Broad mainly produces air conditioning terminal products, air purifiers and other energy saving products.