Expo websites of the Organizer (www.expo2010china.com) and the Participants are information portals of their presence at Expo 2010, basically aiming to collect and disseminate various kinds of information about the exhibitions and events.

Expo Shanghai Online in contrast, is the virtual gateway to World Expo 2010 Shanghai China, and provides online users primarily with experience of virtual tour around the Expo site and pavilions, as well as functions of promotion, tour guide and education.

Functions such as virtual navigation, 3D virtual exhibition and interactive technology may be available also at some official Expo websites. However, with focus on their own pavilion and exhibition, such online presentation is localized to just a very small part of the Expo 2010, making it difficult for online users to have a panoramic view and comprehensive understanding of the world exposition.

For Participants of the Experiencing Pavilion, a hyperlink to its own official Expo website will be provided.