Theme: Movement and Interaction

Pavilion Area: Roughly 5,000 square meters

Designer: Chief design by JV Realys (AOS Group) and Interbuild, in cooperation with Conix Architects Design Ltd, JanHoe Jr Stage Design, JNC International Landscape Design Ltd and 3E Energy Consultation Ltd.

Location: Within Zone C of the Expo Site

Profile Highlight: “Brain Cell” Structure

Pavilion Features

The warm and calm exterior appearance of the Belgian Pavilion contrasts with its novel and attractive interior decoration. The large-span structure offers a community space, presenting simultaneously a harmonious relationship between introversion and openness. It also includes the European Union Exhibition Hall with an area of 1,000 square meters.

Pavilion Highlights

“Brain Cell” structure is employed in the main body of the pavilion, which is also the design concept of the building. The inspiration of “Brain Cell” neuron comes from Belgium’s rich achievements in science and art, and its status as one of the European Political Centers.

Highlight 1

The change of light and color of “Brain Cell” naturally melts into Shanghai’s night scenes. The multiple visual effects will interact with Europe’s “bright and dark movement” and Chinese “Shadow Play” shown in the open public area in front of the pavilion.

Highlight 2

To embody the theme “Movement and Interaction”, display boards in the pavilion will be hanged on the slide rail and be movable in the exhibition hall. In this way the maze composed of the wall and enclosed spaces can be avoided. “Water globules” rolling in the prescribed area near the slide rail system is like a rolling window to show the proud exhibits from Belgium.

Highlight 3

During the period of Expo 2010, a top-level diamond exhibition will be held in the Belgian Pavilion. On this occasion, diamond designers from all over the world, including more than ten Chinese designers, will bring their works for exhibit. Fashion models from both countries will also give performances to liven up the show.

Highlight 4

Belgian Pavilion will create a dreamy “chocolate plant” in which visitors can view the chocolate-making process, and even taste the chocolate from Belgium for free. Some chocolates will be made into figures of Shanghai’s landmark buildings.

Highlight 5

The pavilion’s huge ceiling will hold up the public space that completely links the outside area. Its design has features of flexibility, originality and the utility of sheltering. Trees will be planted in the public square in order to provide a comfortable gathering place for visitors. A series of activities will be held there, from which visitors can enjoy the wonderful performances by young Belgian artists.

Highlight 6

Q&A and prize draws will also be held in Belgian Pavilion. First prize may include a trip to Belgium or a Belgian diamond.