The theme of Expo 2010 is "Better City, Better Life," representing the common wish of the whole humankind for a better living in future urban environments.
This theme represents a central concern of the international community for future policy making, urban strategies and sustainable development.

Expo Emblem
The emblem, depicting the image of three people-you, me, him/her holding hands together, symbolizes the big family of mankind.

Haibao
Created from a Chinese character meaning people, the mascot "Haibao" embodies the character of Chinese culture.

International Exhibitions Bureau, established in Paris, in 1928, regulates the frequency and quality of exhibitions falling within its remit.