scene of the signing ceremony

Shanghai Jinfeng Wine Co Ltd will provide its famous yellow wine for the 2010 World Expo after becoming a project sponsor of the event.

The company signed a sponsorship deal with the organizer yesterday in Shanghai. To date, the Expo's sponsors total 44.

Jinfeng started making yellow wine 70 years ago.

Chen Xianjin, deputy director general of the Bureau of Shanghai World Expo Coordination, said Jinfeng's participation in the Expo reflects local enterprises' active role in the Expo. He hoped Jinfeng would contribute to the promotion of Chinese wine history and culture and play a significant role in the event's success.

Cao Shumin, president of the Bright Food (Group) Co which is the parent company of Jinfeng, said Jinfeng would fulfill its obligations as an Expo sponsor and showcase the Chinese food industry's innovative technology as well as quality service to the world.

He is convinced that the partnership would boost the company's brand and more importantly, brighten the future of the whole industry by promoting yellow wine's culture to the world.

Chen Xianjin, deputy director general of the Bureau of Shanghai World Expo Coordination

Cao Shumin, president of the Bright Food (Group) Co

Chen Xianjin, deputy director general of the Bureau of Shanghai World Expo Coordination, presents a copper plaque to Cao Shumin, president of the Bright Food (Group) Co.

Editor: Echo Hu