Vanke Pavilion is completed.

Wang Shi (left), Vanke President, Chen Chao (middle), director of Zone D and Zone E in Expo site with the Bureau of Shanghai World Expo Coordination, and Ma Huateng, president and executive director of Tencent Corporation which is the senior sponsor in Expo Shanghai's Internet service, jointly press a button to start a garbage treatment campaign.

Chinese Real Estate giant Vanke’s Expo pavilion has finished its construction and the real estate developer has started the inner device installment, officials said yesterday during a kick-off ceremony of a charity campaign which is co-sponsored by Vanke and Expo Internet partner Tencent.

Rather than showcase its new houses, China's biggest listed real estate developer will urge people with its pavilion to protect nature. And, unlike other Expo pavilions, the Vanke building will gradually decay and lose its glory during the 2010 event.

The facade of the 5,000-square-meter pavilion will be made of wheat straw. The eco-friendly construction material will start out gold in colour but will turn yellow and then black by the end of the event. The pavilion will be ready by mid April.

Vanke's President Wang Shi said Mobius Ring Hall in the Vanke Pavilion will also introduce classification garbage disposal practices in Taipei City.

The pavilion will showcase that environmental protection activists and non-governmental organizations’ effort to preserve the living zone of Yunnan snub-nose monkey, Wang said. The pavilion will also show the world's largest environment protection project which returns farmland to forest and turns desert into forests. Exhibition in the pavilion will also include how termites builds “green high rises” and other environment protection activists and environment protection organizations' activities, he added.

The charity campaign which started yesterday featured cleaning garbage at the north slope of Mount Jolmo Lungma (Mount Everest), classification of garbage in communities and online promotion of daily classification of garbage.

This campaign echoes with Expo 2010's theme "Better City, Better Life," executives said.

As a partner of this campaign, Expo 2010 Internet service sponsor Tencent will also use its Internet technology to invite Internet users into this charity campaign, Tencent President and Executive Director Ma Huateng said.

Tencent will open an official Website to report the process of the campaign and organize interaction with Internet users to track down the urban garbage transportation and join garbage classification.

Editor: Shen Li