Like the mascots for huge worldwide events such as Olympics and World Cup, the mascot of World Expo is very important for interpreting the theme and expressing the culture. The emblems and images of past World Expos have turned into the unique intangible legacy.
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Created from the Chinese character " 人," which means people, the mascot embodies the character of Chinese culture and echoes with the designing concept of the emblem of World Expo Shanghai. Using the Chinese character as the mascot of an international event is an innovation.
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The name of the mascot of World Expo 2010 Shanghai China is Haibao, which means the treasure of the sea. The name of Haibao is easy to remember, echoes with the color of its body and is a typical lucky name in Chinese tradition. Haibao is the good well ambassador of Shanghai Expo.
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Cities is formed by the assembly of human beings and then evolved into an organized system, in which people are the most active and creative cells. People's life and development of the cities are closely related.
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