Theme: Better City, Better Life

The theme of Expo 2010 is "Better City, Better Life," representing the common wish of the whole humankind for a better living in future urban environments.

Institutions and Organizations

Expo Schedule

Shanghai and China Facts

Promotion Video

		Expo Dream Expo Emblem Our City Our Expo

About World Expo

World Expo

BIE

World Expo since 1851

China and World Expo

Brief Introduction of Shanghai Expo

World Expo 2010 is the occasion for China to bring the world at home, and for the world to feel at home in China. By dedicating a 5.28-square-kilometer area at the core of the city to exhibitions, events and forums on the Expo theme, "Better City, Better Life," Shanghai hopes to build a powerful and lasting pilot example of sustainable and harmonious urban living.

Logo

Expo Emblem The emblem, depicting the image of three people-you, me, him/her holding hands together, symbolizes the big family of mankind.

Mascot

Haibao's Main Character The name of Haibao The Birth of Haibao Designing Concept Theme Manifestation Worldwide Mascot Selection

Site Planning

Master Plan The site for World Expo 2010 is located at a region between Nanpu Bridge and Lupu Bridge along both sides of the Huangpu River.

UBPA

To better illustrate the theme of Expo 2010, "Better City, Better Life," China put forward at the beginning of its bidding stage of hosting the Exposition the creative proposal of establishing an "Urban Practice Area" within the Expo site.

EXPO Shanghai ONLINE

By using Internet technologies, Expo Shanghai Online will present an online version of Expo 2010 Shanghai China featuring a combination of virtual presentation and reality, thus creating an internet platform enabling alternative experience and real time interaction, in addition to other supportive functions.