Promotion_Expo 2010 Shanghai China

Expo 2010 Shanghai China

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Promotion

Shanghai Expo

Shanghai Expo

Duration:
May 1 to Oct 31, 2010
Expected Visitors:
70 million
Expected Participants:
200

Theme

The theme of Expo 2010 is "Better City, Better Life," representing the common wish of the whole humankind for a better living in future urban environments.

Emblem

Shanghai Expo

The emblem, depicting the image of three people-you, me, him/her holding hands together, symbolizes the big family of mankind.

Mascot

Mascot

Created from a Chinese character meaning people, the mascot "Haibao" embodies the character of Chinese culture.

BIE

BIE

International Exhibitions Bureau, established in Paris, in 1928, regulates the frequency and quality of exhibitions falling within its remit.

Promotion Plan Download

The main task of promotion is to attract visitors, participants as well as global partners and sponsors.

Overseas Media Contacts

Ms.Chen Jie
Tel: 86-21-22063095
Fax: 86-21-22060645
Email: mediacentre@expo2010.gov.cn

Ms.Zhang Zhuoye
Tel: 86-21-22063755
Fax: 86-21-22060645
Email: mediacentre@expo2010.gov.cn

Position | Home >>Promotion

• Introduction of Expo Promotion

Introduction of Expo Promotion

The Organizer of Expo 2010 Shanghai China will promote the 2010 event around the world via large events, public relations, media coverage and promotional items by following five phases: improving awareness, raising interest, calling for participation, reinforcing image and establishing continuity.

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Latest News

Finnish delegation visit Shanghai Expo Bureau	29/11/2010
Expo guests tour Xi'an	16/10/2010
Expo art exhibition opens	11/10/2010
Brazil highlights food exports at Expo seminar	21/09/2010
Yangtze Delta Friendship day held in Huzhou	19/09/2010
Yangtze Delta Friendship day held in Nantong	19/09/2010

Expo promotion week in Japan		Shanghai Week in London
	"Shanghai Expo Promotion Week" has been launched in Tokyo, which involves exhibitions and forums.		The British Museum has celebrated the launch of Shanghai Week in London with the opening of "Treasures from Shanghai."